La vie en pink

La Pink

25cl cans – lightweight, ecological, quality rosé to enhance your outdoor activities


Changing Wine Perceptions

We created La Pink so that you can re-imagine how, when and where you enjoy fine wine with friends

We do not expect La Pink cans to replace bottles - we just want to make it easier for you to enjoy your rosé in more diverse situations.

  • Do you really have to be seated at a table to enjoy a nice, cold rosé with your lunch?
  • Do you find lugging bottles of wine to a picnic too much effort?
  • Are you frustrated that you are not allowed to bring your bottle of wine to an outdoor music event?
We created La Pink to provide solutions to the growing problem we all face with global warming.
  • We select only sustainably grown wines.
  • Our packaging solutions significantly reduce carbon emissions compared to bottles.
  • All our business decisions will be based on environmental best practices.


Cans Vs Bottles

  • Cans are 100% recyclable.
  • Cans are 30% more likely, compared to bottles, to be recycled.
  • Cans have a 90% reprocessing and remelting rate (compared to 67% for glass).
  • Cans are 90% less weight than the equivalent volume in glass.
  • Cans take up 58% less space than bottles when transporting.
  • Cans require 50% less protective packaging than bottles.

Our Wines


  • We only source from producers using sustainable practices.
  • All our wines are organically grown.
  • Our wines are Vegan and Keto friendly.
  • We use professional curators to ensure our rosés meet the highest taste profiles.

Our Wines


  • Are less likely to cause faults in the wine due to “corking”
  • There is no deterioration caused by exposure to light.

Chateau des Chaberts

Situated in the Var, it is a property whose agricultural vocation dates back to the time of the Roman presence in Provence.

To the South of the Loube mountain, the property extends over more than 250 hectares, in a preserved nature where only man’s agricultural work has left it’s mark.

Among the 30 hectares of vineyards, some old vines bear witness to the care of the treatment administered. The clay-limestone soil is very stony and the temperate climate provides the subtle combination of exceptional sunshine and a permanent breeze. At night, the heat given off by the stones helps the vines to flourish.

French Rosé

Cuveé Prestige Rosé, AOP Coteaux Varois en Provence, 2022.

The care taken in working the plots and the meticulous search for balance in the cellar allows Chateau des Chaberts to produce wines that regularly win medals at the most prestigious competitions.

Tasting Notes

Look: bright pink marble.

Nose: notes of white lilac, rose and passionfruit.

Palate: fullness yet tender at the same time. Aromatic persistence and fleshy finish.

Vegan and keto friendly.

Are you over 18?

We need to make sure you are the correct age before entering this website